LOS ANGELES — Tide Cleaners recently entered the Southern California area, opening new stores in Santa Monica, Redondo Beach, Studio City and Valencia.
Operating the four stores is Clean Rock Ventures, led by San Fernando Valley-based entrepreneurs Jon and Megan Mut. The couple have worked closely with Tide Services over the past several years, Tide Cleaners says, to bring the brand to the region.
The Muts say they are dedicated to using non-toxic, environmentally friendly drycleaning processes, addressing health-conscious concerns shared by many Angelenos.
“People expect more from their cleaners — and they should,” says Jon Mut. “We’re focused on quality, convenience and care, and our goal is to deliver an experience that customers can feel good about.”
The Muts bring a strong foundation of community-focused leadership to the Tide Cleaners network, the company says. Both are California State University Northridge graduates and spent time with Habitat for Humanity, where they led post-hurricane recovery efforts in the South.
“We’ve built our lives and careers here in California, so opening stores in the neighborhoods we call home is deeply meaningful to us,” says Megan Mut. “Tide Cleaners allows us to offer a service that simplifies life for busy households. As longtime Tide customers ourselves, we know what people expect — and we’re committed to meeting that standard.”
All four LA-area locations are open and operating seven days a week.
This expansion marks a key step in Tide Services’ broader West Coast growth strategy, the company says, adding that it’s actively exploring new franchise partnerships and leasing opportunities across California.
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